As a Seoul-born brand, we draw inspiration from the city’s contrasts: the chaos of Myeongdong markets, the serenity of Bukchon’s alleys, the unstoppable spirit of K-POP fandoms. Our founder, a designer immersed in Seoul’s creative scene, crafts each piece to celebrate Hangul’s visual poetry, blending it with streetwear’s bold aesthetic to create a global fashion movement.
